Overview
This guide is for self-serve users setting up deals directly with publishers. It explains the key details advertisers and publishers need to exchange to successfully create and launch deals on the illumin platform.
illumin Agency ID
When working with a seller to create a 1:1 deal, you'll need to provide the publisher with your illumin Agency ID. If an SSP or publisher asks for a Buyer ID, provide the illumin Agency ID.
- Important: Do not give out your illumin Licensee ID. That's an internal number and is not useful to SSPs or publishers.
To locate your Agency ID, log in to illumin and click the gear icon in the top-right corner of the page. On the Settings page, expand the Agencies folder. Go to the agency row and copy the Agency ID.
illumin Seat ID or Seat Name
You need to provide the publisher or SSP with the illumin DSP name or seat ID. Find that information in the table below.
| SSP | Seat ID | Seat Name |
|---|---|---|
| Microsoft (Xandr) | 1274 | - |
| 84903954 | illumin | |
| PubMatic | 1 | illumin |
| Bidswitch | 236 | - |
| OpenX | - | illumin |
| Index Exchange | - | illumin |
| Magnite / Magnite CTV | - | illumin |
| Smaato | - | illumin |
| Sovrn | - | illumin |
| TripleLift | - | illumin |
| Triton | - | Illumin |
| Equative | - | illumin |
Information needed from sellers
After the publisher creates a deal in their SSP, gather the following information from them. You'll need these details to set up the deal on the illumin platform.
- SSP Name
- Deal ID
- Deal Name
- Publisher Name
- CPM Floor
- Creative Type (e.g. audio, CTV, display, DOOH, native image, OTT, video)
- Geographic location
- Publisher’s ID on the SSP (optional, but helps ensure the publisher ID is whitelisted in illumin)
Special notes
Deals created in Google
If you create a deal through Google, it has to be approved and manually added by illumin’s Inventory team before it can be activated on the illumin platform. If you set up a deal with a publisher who uses Google's SSP, contact your illumin Account Manager and double-check the details listed below. The Account Manager will then notify the Inventory team that your deal is ready for approval.- publisher name
- advertiser name
- deal name and/or ID
Once the Inventory team approves the deal, the client or their Account Manager, acting on their behalf, can add the deal to the Illumin platform.
Deals created in Broadsign
Deals created via Broadsign are automatically added to illumin. If these deals do not appear in your account, contact your Account Manager to help troubleshoot.
Other SSPs
For SSPs not specifically mentioned, always:
- Verify the publisher’s deal details.
- Ensure relevant IDs and names are communicated clearly between all parties.
- Keep clear records of all correspondence related to the deal setup. This helps resolve any issues that may arise during activation.
Best practice
Double-check that you’re using the correct Buyer ID and deal details before sending anything to the publisher.
Related articles
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