Choose the Insights option to get visually strong displays of Journey Canvas campaign performance. Note this tool is not available on Classic Canvas.
Opening the Insights page
Log in to illumin and select an account. Click Insights on the menu bar and then select Insights on the drop-down.
On the next page, click the Journeys field and select an option.
- If you're managing multiple advertisers, click that field and select an option, as well.
- Optionally, click a button to change the Lifetime - Current Version setting.
- If you have a lot of canvas activity, you could select an advertiser first to narrow the list of journey options on the drop-down.
A table near the top of the page displays lifetime summary data for spend, unique users reached, and impressions. Scroll down to review details in three charts.
Journey Audience Funnel
- Click the arrow icon to unhide a panel that displays data for that particular stage.
- The table below each bar shows real-time data, including average user time in the stage. See below for chart notes.
- Hover a bar section to unhide a modal.
- The color key shows the label for each section in the bar.
Chart notes
- Touchpoints: This figure is an average calculated as the total number of impressions from the current journey version divided by the number of unique users.
- Cost Per Stage Change: The figure is calculated as the total stage spend divided by the number of completed stage changes in the current version of the journey.
- Stage Spend: Total cost in the current journey version.
- Avg. Time in Stages: The average amount of time users spend in the stage.
Medium Breakdown
Get impression density details for each creative type in the campaign. Hover a colored section of the bar to display stage details.
Segment Distribution
This chart summarizes user reach and the percentage of users who completed a stage for each audience segment. To see more details, click the Expand Insight button.
To get more details, click a segment square. A new window displays. Click the arrow at the bottom of a square to hide or show more details. Click the arrow in the top left corner to return to the main Insights page.